Privacy Policy

1. Introduction

Fishing Arena ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

By using our website, you consent to the data practices described in this policy. If you do not agree with the practices described, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us when you:

• Register for an account or subscribe to our services
• Contact us via email, phone, or contact forms
• Participate in our mini-games ("Fish Race") or interactive features
• Subscribe to our newsletter or marketing communications
• Complete surveys or provide feedback
• Participate in forum discussions

This information may include:

• Name and contact information (email address, phone number)
• Postal address
• Account credentials (username, password)
• Game progress and FS (Fantasy Score / Funny Score / Fortune Sparks) points data
• Forum posts and comments
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers
• Cookies and similar tracking technologies (see our Cookie Policy)

2.3 Information from Third Parties

We may receive information about you from third-party services, such as:

• Google Analytics (website analytics)
• Google AdSense (if applicable, for advertising)
• Payment processors (if applicable)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Provision

• To provide, maintain, and improve our services
• To process transactions and manage accounts
• To deliver educational content and articles
• To operate and maintain our mini-games and interactive features
• To track FS points and game progress
• To manage forum discussions and community features

3.2 Communication

• To respond to your inquiries and provide customer support
• To send administrative information and updates
• To send marketing communications (with your consent)
• To notify you about changes to our services

3.3 Analytics and Improvement

• To analyze website usage and user behaviour
• To improve our website functionality and user experience
• To conduct research and analytics
• To detect and prevent fraud or abuse

3.4 Legal Compliance

• To comply with legal obligations
• To enforce our Terms of Service
• To protect our rights and the rights of our users
• To respond to legal requests and prevent harm

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal bases:

• Consent: When you have given clear consent for us to process your data for specific purposes (e.g., marketing communications)
• Contract: When processing is necessary for the performance of a contract with you (e.g., providing our services)
• Legal Obligation: When processing is necessary to comply with a legal obligation
• Legitimate Interests: When processing is necessary for our legitimate interests (e.g., website analytics, security) and does not override your rights and freedoms

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud storage providers
• Analytics providers (e.g., Google Analytics)
• Email service providers
• Payment processors

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Google Services

We use Google services, including:

• Google Analytics: To analyze website traffic and user behaviour. For information about how Google uses data, visit Google Privacy Policy
• Google AdSense: If we display advertisements, Google AdSense may collect and process information. For more information, visit How Google uses cookies in advertising

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5.5 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

Retention Periods:

• Account Data: Retained for the duration of your account plus 7 years after account closure (for legal and tax purposes)
• FS Points and Game Progress: Retained for the duration of your account
• Analytics Data: Retained for 26 months (Google Analytics default retention period)
• Contact Form Submissions: Retained for 3 years after last contact
• Marketing Data: Retained until you withdraw consent or opt-out

7. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights:

7.1 Right of Access

You have the right to request access to your personal data and receive a copy of the information we hold about you.

7.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal data in certain circumstances.

7.4 Right to Restrict Processing

You have the right to request restriction of processing of your personal data in certain circumstances.

7.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller.

7.6 Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

7.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw your consent at any time.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.

ICO Contact: ico.org.uk | Phone: 0303 123 1113

To exercise any of these rights, please contact us at:

Email: [email protected]

Address: 12 Thames Quay, London, E14 9RT, United Kingdom

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Secure hosting infrastructure
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the ICO
• Adequacy decisions by the UK government
• Other legally recognized transfer mechanisms

10. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover that we have collected information from a child under 13, we will delete that information promptly.

11. FS Points System

FS (Fantasy Score / Funny Score / Fortune Sparks) are in-game points used throughout our platform. FS points:

• Have no monetary value
• Cannot be exchanged for real money or goods
• Are stored locally on your device (localStorage) and on our servers
• Are used to track your progress and achievements in our mini-games

FS points data is processed as part of your account information and is subject to the same data protection measures as other personal data.

12. Data Processing Procedures

12.1 Data Minimization

We follow the principle of data minimization, collecting only the personal data that is necessary for the purposes for which it is processed. We regularly review our data collection practices to ensure we are not collecting excessive or unnecessary information.

12.2 Data Accuracy

We take reasonable steps to ensure that personal data we process is accurate and kept up to date. We encourage you to keep your account information current and notify us of any changes.

12.3 Storage Limitation

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When data is no longer needed, we securely delete or anonymize it.

12.4 Processing Records

We maintain records of our processing activities as required by UK GDPR, including:

• Categories of data subjects and personal data
• Purposes of processing
• Categories of recipients
• Data retention periods
• Security measures implemented

13. Data Breach Notification

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will:

• Notify the Information Commissioner's Office (ICO) within 72 hours of becoming aware of the breach
• Notify affected individuals without undue delay if the breach poses a high risk
• Provide clear information about the nature of the breach
• Explain the likely consequences
• Describe the measures we are taking to address the breach
• Provide advice on steps you can take to protect yourself

We maintain an incident response plan and regularly test our security measures to prevent and respond to data breaches.

14. Automated Decision-Making and Profiling

We do not currently use automated decision-making or profiling that produces legal effects or significantly affects you. If we introduce such processing in the future, we will:

• Inform you about the logic involved
• Explain the significance and consequences of such processing
• Provide you with the right to object and request human intervention
• Obtain your explicit consent where required

Any automated processing we currently perform (such as basic analytics) does not produce legal effects or significantly affect you.

15. Special Categories of Personal Data

We do not intentionally collect "special categories" of personal data (as defined by UK GDPR), such as:

• Racial or ethnic origin
• Political opinions
• Religious or philosophical beliefs
• Trade union membership
• Genetic data
• Biometric data
• Health data
• Sex life or sexual orientation

If you voluntarily provide such information (e.g., in forum posts), you consent to our processing of it. We will handle such data with additional care and only use it for the purposes you specify.

16. Your Rights - Detailed Information

16.1 How to Exercise Your Rights

To exercise any of your rights under UK GDPR, please contact us at [email protected]. We will respond to your request within one month, though this may be extended by two months for complex requests.

16.2 Verification

To protect your privacy, we may need to verify your identity before processing your request. We may ask for additional information to confirm your identity.

16.3 Fees

We will not charge a fee for exercising your rights, unless your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request.

16.4 Right to Complain

If you are not satisfied with our response to your request, you have the right to lodge a complaint with the Information Commissioner's Office:

• Website: ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

17. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access through our website.

Third-party services we may use include:

• Google Analytics (website analytics)
• Google Maps (interactive maps)
• Payment processors (if applicable)
• Email service providers
• Cloud hosting providers

These services have their own privacy policies and terms of service. We recommend reviewing them before using these services.

18. Data Protection Impact Assessments

Where processing is likely to result in a high risk to individuals' rights and freedoms, we conduct Data Protection Impact Assessments (DPIAs) in accordance with UK GDPR requirements. DPIAs help us identify and mitigate privacy risks before implementing new processing activities.

We regularly review our processing activities to determine whether DPIAs are necessary, particularly when:

• Introducing new technologies or systems
• Processing special categories of data
• Conducting large-scale systematic monitoring
• Using automated decision-making

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for significant changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Version History:

• Version 1.0 - November 2025: Initial Privacy Policy

20. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: