Cookie Policy
Last Updated: December 2025
1. Introduction
This Cookie Policy explains how Fishing Arena ("we", "us", or "our") uses cookies and similar tracking technologies on our website.
This policy should be read alongside our Privacy Policy, which provides more information about how we collect, use, and protect your personal data.
By using our website, you consent to the use of cookies as described in this policy, unless you disable them in your browser settings.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies allow websites to:
- Remember your preferences and settings
- Understand how you use the website
- Improve your browsing experience
- Provide personalized content and advertisements
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as the website cannot function without them.
Examples:
- Session management cookies
- Security and authentication cookies
- Load balancing cookies
- Cookie consent preferences
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website's performance and user experience.
We use:
- Google Analytics: To analyze website traffic, user behaviour, and website performance
- Performance monitoring tools
- Error tracking cookies
For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage
3.3 Functionality Cookies
These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.
Examples:
- User preferences and settings
- Game progress and FS points storage (localStorage)
- Language and region preferences
- Remembering login information
3.4 Targeting and Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
Note: We may use third-party advertising services (such as Google AdSense) that set these cookies. These services may track your browsing across different websites to build a profile of your interests.
For information about Google's advertising cookies, visit: How Google uses cookies in advertising
4. Specific Cookies We Use
4.1 Google Analytics Cookies
We use Google Analytics to understand how visitors use our website. Google Analytics uses the following cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_[ID] | Stores session state | 2 years |
| _gid | Distinguishes unique users | 24 hours |
| _gat | Throttles request rate | 1 minute |
You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4.2 Our Own Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year |
| game_progress | Stores game progress and FS points | Persistent |
| user_preferences | Stores user settings and preferences | 1 year |
| session_id | Maintains your session while browsing | Session |
5. Local Storage and Session Storage
5.1 Local Storage
Local Storage is a browser feature that allows websites to store data on your device. We use Local Storage to:
- Store game progress and FS points data
- Remember your preferences and settings
- Cache content for faster loading
- Store user interface preferences
Data Stored:
fs_points- Your current FS points balancefish_count- Total fish caught in gamesgame_settings- Game preferences and configurationstheme_preference- User interface preferences
You can clear Local Storage data through your browser settings. Note that clearing this data will reset your game progress.
5.2 Session Storage
Session Storage is similar to Local Storage but data is cleared when you close your browser tab. We use Session Storage for:
- Temporary form data
- Navigation state
- Temporary user interface state
6. Third-Party Cookies
In addition to our own cookies, we may use various third-party cookies to report usage statistics and deliver content and advertisements. These include:
6.1 Google Services
- Google Analytics: Website analytics (see above)
- Google AdSense: Advertising services (if applicable)
- Google Maps: Interactive maps on our contact page
For more information about Google's use of cookies, visit: Google Cookie Policy
7. Your Cookie Choices
You have several options to manage or disable cookies:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies
- Delete existing cookies
- Set your browser to notify you when cookies are set
Browser-specific instructions:
7.2 Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Advertising: Your Online Choices (EU/UK)
- Network Advertising: Network Advertising Initiative
7.3 Impact of Disabling Cookies
Please note that disabling cookies may:
- Affect website functionality
- Prevent you from accessing certain features
- Result in loss of game progress or preferences
- Require you to re-enter information
8. Cookie Consent (UK/EU Requirements)
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we are required to obtain your consent before setting non-essential cookies.
When you first visit our website, you will see a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences
You can change your cookie preferences at any time by visiting this Cookie Policy page or adjusting your browser settings.
Legal Basis: Our use of cookies is based on:
- Consent: For non-essential cookies (analytics, advertising)
- Legitimate Interest: For essential cookies necessary for website functionality
9. Cookie Retention Periods
Different cookies have different retention periods:
9.1 Session Cookies
Session cookies are temporary and are deleted when you close your browser. We use session cookies for:
- Maintaining your login session
- Storing temporary form data
- Tracking navigation state
9.2 Persistent Cookies
Persistent cookies remain on your device for a set period or until you delete them. Retention periods vary:
- Essential cookies: Up to 1 year
- Analytics cookies: Up to 2 years (Google Analytics)
- Preference cookies: Up to 1 year
- Advertising cookies: Up to 1 year (or until you opt-out)
9.3 Local Storage
Local Storage data persists until you clear it manually or until your browser's storage quota is exceeded. We use Local Storage for:
- Game progress and FS points (indefinite, until cleared)
- User preferences (indefinite, until cleared)
- Cookie consent preferences (1 year)
10. Cookie Security
We take measures to secure cookies and protect your information:
10.1 Secure Cookies
Where possible, we use secure cookies that are transmitted only over encrypted HTTPS connections. This helps protect your data from interception.
10.2 HttpOnly Cookies
We use HttpOnly flags on sensitive cookies to prevent JavaScript access, reducing the risk of cross-site scripting (XSS) attacks.
10.3 SameSite Attributes
We implement SameSite cookie attributes to help prevent cross-site request forgery (CSRF) attacks.
10.4 Regular Security Audits
We regularly review and update our cookie implementation to ensure security best practices are followed.
11. Mobile Applications and Cookies
If we develop mobile applications in the future, they may use similar tracking technologies:
- Device Identifiers: Unique identifiers associated with your device
- Advertising IDs: Mobile advertising identifiers (e.g., IDFA, AAID)
- Location Data: GPS or network-based location (with your consent)
- App Analytics: Usage and performance data
We will update this policy if we introduce mobile applications and provide clear information about any tracking technologies used.
12. Cookie Consent Management
12.1 Consent Mechanism
We use a cookie consent management system that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize preferences by cookie category
- Change your preferences at any time
12.2 Withdrawing Consent
You can withdraw your consent to non-essential cookies at any time by:
- Visiting this Cookie Policy page
- Adjusting your browser settings
- Using opt-out tools provided by third parties
Withdrawing consent will not affect the lawfulness of processing based on consent before withdrawal.
12.3 Consent Records
We maintain records of your cookie consent preferences to demonstrate compliance with UK GDPR and PECR requirements.
13. Cookie Policy for Children
Our services are not intended for children under 13. If you are a parent or guardian:
- You can manage cookie settings on your child's device
- You can contact us to request deletion of your child's data
- We recommend using browser parental controls to restrict cookie usage
We do not knowingly use cookies to track children under 13 for advertising purposes.
14. International Cookie Regulations
We comply with UK cookie regulations (PECR) and UK GDPR. If you are accessing our website from outside the UK:
- We apply UK standards to all users
- You may have additional rights under your local laws
- We respect global privacy standards and best practices
For users in the European Economic Area (EEA), we comply with the ePrivacy Directive and GDPR requirements.
15. Cookie Analytics and Reporting
We use cookie data to generate analytics reports that help us:
- Understand website traffic patterns
- Identify popular content and features
- Measure user engagement
- Improve website performance
- Optimize user experience
Analytics data is aggregated and anonymized where possible. Individual users are not identified in analytics reports.
16. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:
- Posting the updated policy on this page
- Updating the "Last Updated" date
- Displaying a notice on our website (for significant changes)
- Sending an email notification (for major changes)
We encourage you to review this policy periodically to stay informed about our use of cookies.
Version History:
- Version 1.0 - December 2025: Initial Cookie Policy
17. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Fishing Arena
12 Thames Quay
London, E14 9RT
United Kingdom
Email: [email protected]
Phone: +44 (0) 20 4501 6437